Academic Programme

Key Information

Choose 1 main stream and 2 optional subjects.

• Main stream: 64 hours

• Optional subjects: 2 subjects, 16 hours each

• Language of instruction: English - B1/B2 level

• Attendance: Mandatory for classes and field trips. Total absences must be less than 16 hours.

Main streams

Choose one main stream from the following options. Each stream consists of 64 hours of classes.

• BIS1 - Intercultural Studies and Tourism

  • Intercultural Studies 
  • Services Marketing 
  • Cultural Studies 
  • Failure and Leadership

• BIS2 - Marketing and Cultural Studies

  • Managerial Methods 
  • Sales and Advertising 
  • Intercultural Business Communication 
  • Failure and Leadership

• MIT1 - Data Science

  • Data Visualization 
  • Practical Statistics for data Science in R 
  • Introduction to Machine Learning 
  • Machine Learning Algorithms in Practice 

• LAC1 - Languages and Culture

  • English Language - recommended level B1/B2
  • Czech Language - beginners
  • French Language - beginners
  • Spanish Language - beginners
  • Cultural Studies and Tourism

Maximum capacity: 40 students per stream.

Optional subjects

Choose two optional subjects. Each optional subject consists of 16 hours of classes and allows you to explore an additional area of interest.

• Applied Game Theory

• Exploring AI in Education

• Communication in Crisis Situations

• Fundamentals of Marketing

• English Conversation B2

• Czech Language *

• English Language *

• French Language *

* Only available to students who have not selected the LAC1 – Languages and Culture stream

An optional subject will only run if at least 18 students enroll.